Poblenou is a district that as a result of the Barcelona Olympic Games in 1992 moved from concentrating most of 19th-century Barcelona’s industrial activity to hosting new technology companies, corporate headquarters, universities and artistic creation spaces.
A chameleonic and innovative district
The Green Route of Barcelona Bus Turístic, which hugs the coastline, takes you to a district marked by the transformation of its industrial past, where creativity is the norm.
Poblenou was the area with the highest manufacturing density in the country in the 19th century, but the deindustrialisation process of the 1960s, the hosting of the Olympics in 1992 and an ambitious urban transformation plan, 22@, in the 21st century, have transformed it into a district where large factory complexes protected as industrial heritage have become spaces for technological and artistic innovation, like Palo Alto, and the university centres. It is a district full of small traditional shops and new designer outlets close to one of Barcelona’s quietest beaches.
The main artery of the district is still Rambla del Poblenou, a one kilometre street that is the neighbourhood meeting place and gastronomic centre of a district that meets the Eixample at Plaça de les Glòries Catalanes, where there are two major works of modern architecture, the Torre Glòries and the spectacular Disseny Hub Barcelona, which combines aesthetics and sustainability.